thesociologist:

STUDY: Kardashians Get 40 Times More News Coverage Than Ocean Acidification

Ocean acidification, which is currently at levels of 30% acidity and rising, has been called “global warming’s evil twin” and may be even more deadly and destructive than global warming itself, yet it receives very little media coverage. This is a huge media fail.

(via mohandasgandhi) 

This is what happens when news production is driven by metrics. News media - especially those online and in broadcast - bases its news judgment on viewer counts and traffic in order to survive, so it’s inevitable that the caliber of news drops low to accommodate the IQ and interests of the larger audience. And with our constant exposure to this type of fluff news, our collective intelligence is reaching new lows all the time. It’s all very Catch-22 and it’s depressing.